<x>? You’re soaking in it!
[Palmolive commercial]
In Palmolive® dishwashing detergent’s classic “Madge” ad campaign, countless women willingly immersed their hands in bowls of an unidentified green fluid, after which Madge the Manicurist would extol the virtues of Palmolive. Eventually, she reveals her professional secret:
“Palmolive?”
“You’re soaking in it!”
This macro is best used whenever you definitely want to avoid soaking in something.
“Is that hydrochloric acid?”
“You’re soaking in it!”
April 1988: used in Return of the Killer Tomatoes.
October 1992 Advertising Age magazine: “It’s the national debt
– you’re soaking in it!”
Tags: ad | exclamation | question | tv