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Watch what you heat!

[National Fire Protection Association]

The National Fire Protection Association was created as an extension of America’s Fire Prevention Day (which in turn was a 40-year belated response to the Great Chicago Fire of 1871). The assocation’s mascot, Sparky, implores people via an extensive advertising campaign to “watch what you heat.” Over, over and over. It’s really catchy, isn’t it? I celebrated part of Fire Prevention Week (October 8th-14th) one year by yelling this over my cubicle wall to co-workers. I was fired three days later.

Jeff Stendec (October 9, 1995)

Tags: exclamation