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I was sitting in a San Francisco brewery with members of Bigrig Industries the other day waiting for webzine98 to open up and we just started scrawling all over the ad postcards. There are thousands of these things in major cities all over America - postcards with an ad on the front. Does anyone ever send these out? "Mom and Dad, visiting S.F., wish you were here, drink Coke" ??? Is advertising everywhere now?

So when we were done detourning about 25 of these postcards, we put them back in the racks.

The ones you see here are clever simulations.

After we left webzine98, we came across a large poster of the first ad and duplicated our additions via Sharpie marker.