2007oct12. Help me to understand the mysterious world of multi-product packaging.
Recently a globally-positioned snack corporation released a three-edged chip product that was actually comprised of two different flavors. Why is this “variety pack” format such a novelty for foodstuffs? Was there some scary K-T-like event that has cowed manufacturers and marketers? Is it always financial suicide to take product A and similar product B, shunt x% of both product lines into one newly-designed bag and have a colorful cartoon character dancing around it with a shit-eating grin? Doo dee doo, dah dee doo?
Extra credit: Name hybrid/multi-products. Goober Grape, cereal Variety-Paks, mayo and ketchup, ketchup and mayo, mustard ketchup, Aquafresh, etc.
