We live in a society and a culture and an economic model that tries to make everything look right. Look at computers. Why are they all putty-colored or off-fucking-white? You make something off-white or beige because you are afraid to use any other color – because you don’t want to offend anybody. But by definition, when you make something no one hates, no one loves it. So I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing.
– Tibor Kalman (Wired 4.12 1996)The park was an amusement for [Milton Hershey], and he went there often. On one visit he conducted a playful experiment intended to show that he could get people to buy anything. Taking over a booth to sell a “new and exciting delicacy,” Hershey added chopped onion to vanilla ice cream. The first customer fought the disgusting taste and, eager to trick someone else, said it was just fine. As one person lied to another, Hershey quickly sold all the onion ice cream he had just made. -- Hershey, Michael D’Antonio (2006)