2005sep16. I have this website. It is called “number one entry on google for that topic. Then, other people (who think that the internet consists solely of businesses) search on google – for say, cigarettes – and find my site. Then they write me about business. And I write back, because I always answer my email.
Yes, I am interested in an uncut sheet of playing cards. Can you please email the prices on a new set.
That is awesome.
Thanks, [name]
Don’t mention it.
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Sometimes I secretly BCC my friends, because they need to know about this important ... uh ... information. I guess.
Doc: ”That is awesome.” that could be your standard response to inane emails.
Me: It’s a pretty good one, as far as standard responses go.
THAT IS AWESOME!
GOOD WORK!
KEEP IT UP!
So the next day, another email. This is not surprising. My response follows.
I am about to start a billboard company and is looking for a supplier. I have interest in 10x20ft billboards. Could you provide a quotation for the artwork(vinyl prinout) only?
Yes! I can! Here it comes! Are you ready?
“That is awesome.”
or even
“That is something right there.”
You could do this up in a Hobo font, maybe. Or ummm, Impacta. You need something that’s thick, that’s going to catch people’s eyes. Not like Bodoni. Helvetica Inserat.
Please see enclosure.
The email is apparently read. Another email comes.
How much would it cost for the artwork prinout? Please reply!
For “That is something right there” I would charge you $100. For “That is awesome,” without the comma, it would be less, because it takes up less ink. So ummm, $82. Plus a piece of chocolate cake. With chocolate frosting. NO NUTS.

