2005aug03. When google maps doesn’t have an address for something, they go ahead and link it to a physical location anyway, which may be the center of the city. In this example, there are two links to the Easy Going Travel Shop & Bookstore, one with an address, and one without. The one lacking an address has defaulted to a suburban area that has only houses. I know because I went there yesterday, looking for a phantom ATM, directed by google maps. While I’m frothing, Easy Going Travel ... a travel store ... doesn’t have directions to their store. “For personalized directions from your door to ours please call. We are located in Kensington, California.” Special note to brick & mortar people residing on the internet: your number one super-link, the one that catches everyone’s eye immediately, is ... [dramatic pause] WHERE IN THE HELL ARE YOU
