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2003sep03. More wishy-washy action from Adbusters:

This: For the past 10 years, Phil Knight’s been laughing at us. And he’s been playing games with us. And we have uncooled him hardly at all. He’s still flying high.

vs.

This: Today, Phil Knight’s Nike is a fading empire, badly hurt by years of “brand damage” as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor.

Hey Lasn, now every time someone reads a Nike-critical article in Adbusters, what single thought is going to be most pervasive? Remember, they’re fighting “mindfuck marketing.”