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2003nov03. And now. America’s most beloved funnywoman.

What is it that keeps the I Love Lucy corporate juggernaut rolling? Do they air these shows anymore? Do vacationing grannies buy “Lucy’s Famous Chocolate Bar” for their grandchildren, who know better to ask who exactly Lucy is? Has the marketing potential of this particular 30-minute episode been squeezed flatter than a toothpaste tube dropped into an imaginary machine I call the Squozinart?

Yeah, that whole section is I Love Lucy produkt. Teddy bears (the text “Episode 39” is stitched into the bottom of one of the bear’s rear paws, just in case you have to distinguish this bear from all the other I Love Lucy episode bears including the controversial “Episode 84” bear representing the episode in which Fred knifed the super after freaking out on Ricky’s prescription meds ‘cause Lucy switched ’em and shit so she could get into Ricky’s act but it didn’t work and then Lucy went “WAAAHHHHH!” ... hilarious). Mints. Lollilpops. Chocolate hearts. Give one to your girlfriend. “Honey ... I Love Lucy.” “Lucy? Who the hell is Lucy? Get out, you wretch.” (Sedona AZ)