2003aug01. The hot new rim technology is to have rims that also have rims. There are rims on the inside, and rims on the outside, and the ones on the inside spin when the wheels spin and the rims on the outside sort of spin occasionally. You’re going to love this exciting new mode of personal expression as it winds its way through society until your grade-school principal is all meta-rimmed out on his ‘92 Saab. I saw people in San Francisco actually pointing at the rims, and – believe me when I say this – I saw a guy trying to pick up two girls by claiming his friend actually made the rims. It was a very productive rim day in San Francisco.
