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1998apr14. Mail.

Hey about the Japanese candy review, choccy, gum, etc. – that guy seemed to know quite a bit about it, or has a lot of cavities. I’m doing some research for my internship at an ad agency, something involving a candy product and pre-teen to teenaged girls in Japan. Somehow the girls got the idea of giving the candy to boys they liked and the trend really took off, promoting the candy with no traditional advertising whatsoever. Can you name this product and the company that manufactures it? This had to have started before or during 1994, it was mentioned in an anecdote that year.

Thanks. Gotta love that Japanese junkfood.

- Carol –

I cannot NAME THAT CANDY! Perhaps ONE OF OUR LOVELY READERS CAN! Why AM I SHOUTING!?!? [Later, according to Jack, the author of the piece, the holiday that Carol was thinking of was an obscure American holiday called ”Valentine’s Day.”Maybe I have that wrong.]